The chatbot is an Artificial Intelligence technology solution that allows us to exchange messages in real-time between the user and the chat system.
According to reports, currently, 82% of companies in the world say they have a positive return on the investment made to have an artificial intelligence chatbot.
So, if you still haven’t decided to use them, let’s talk about the benefits of having a chatbot on our website.
Benefits of having a chatbot
Improve customer service
According to AI Multiple, customers desire and expect a 24/7 digital service on a company’s website. Mainly for problem resolution, customer service or support during a purchase process. Also having a chatbot will allow you to offer:
- Instant Answers
- Consistent Answers
- Instant transactions
- Capacity to manage high volume of users
Having a chatbot on your website allows you to have smooth natural interactions with your website visitors. The chatbot can qualify traffic for you by asking specific questions to users and tracking interactions and responses. This could help your marketing strategy to generate more leads for your business.
Chatbots also are great tools to track purchasing patterns and consumer behaviors by monitoring user data. In fact, Forbes says that this data helps a company to decide “which products to market differently, which to market more and which to redevelop for relaunch”
Reduce cost of sales and support teams
How costly it would be to have a team ready to answer your customers and prospect’s questions 24/7 at your website. And how difficult it is to estimate the demand of capacity you need, because at some point maybe you will have a peak of traffic, but what about night?
So having a chatbot that uses AI intelligence, like Amazon Lex technology will reduce the cost because you only pay for what you use. So, after deploying the chatbot on your website you will stop guessing about capacity needs because the chatbot will be ready to answer as many queries as needed using a pay as you go model.
Increase customer engagement
According to Bain and Company’s research, companies that engage with their customers on social media or their website were able to increase the customer spend by 20% – 40%. Here having a chatbot plays a very important role in customer engagement. It helps to answer real time questions for users in a conversational manner, making them spend more time on your website rather than just having a FAQ page at your site. This increase in the average time spent on your website will also help you with your Google ranking by reducing the bounce rate indicator.
The web page chatbot not only helps in attracting new clients, but is also a good tool to retain actual customers, create referrals and gather useful information for decision making.
If you also want to improve the user experience of your website, create long lasting relationships and offer an excellent customer service 24/7, click here to reach our team and they will show you how we can implement an intelligent Chatbot using Amazon LEX technology for a very low cost (Seriously you won’t see this offer anywhere)