Case Study


Amazon Connect “click to dial” automation


A medical equipment supplier needed a way to automate and measure the inside sales business development process and provide them with the capability to easily follow up with prospects inside of their Salesforce platform.


Leveraged the CTI (computer telephony integration) capabilities already provided in the Salesforce platform along with Amazon Connect as the telephony solution to provide “click to dial” from a contact record in Salesforce.


The sales team was able to continue to prospect from within Salesforce. The call activity metrics can be tracked and reported on to provide the management with data and visibility into business development productivity as well as the ability to identify training opportunities for the team.